Sundeaa was launched in 2020 by two young women.They used to work for a cross-border e-commerce company. During their work, they found that the quality of the clothes customers received was far more poor from the quality perceived by the images on the site. As a result, customers often buy goods that do not satisfy them, resulting in a poor shopping experience and loss of money.
Driven by a passion for providing better quality and cost-effective products to customers over the world, they decided to leave the company and started a label in an ethical and sustainable way.
2020 has been a year with a lot of challenges and people’s lifestyle has to be adapted to the new situation. Under this circumstance, our idea was creating a series of lounge wear that can be worn at home as well as at work from sunrise to sunset. Also, through different silhouette and collocation changes to make the look more fashionable.That’s how the story of Sundeaa began.
Over our first year, we combined elements of craftmanship, confortable, cost-effective and timeless created a range of quality loungewear products include tanks, tops, sweatshirts, hoodies, sweatpants, sweat shorts and joggers for women over the world. The entire collection is mainly made from natural fibers such as cotton, bamboo, and can be mixed and matched easily.
It wasn't as easy as we thought. We questioned whether it possible for our overseas customers to buy cost-effective clothing. We have encountered a lot of challenges from fabric sourcing to after-sales. Fortunately, we got supported by a few well-known fabric vendors in South China, which enable us to have a quality fabric with relatively lower prices. Bearing maximizing the value of our customers in mind, we set up our proofing room. We try to improve the sewing process and make the best use of each roll of fabric to avoid waste. Also, hangtags and brand labels for the garments are absent, which shows our positive attitude and belief in environmental protection.
We built a vertical supply chain. Our production is in the same space where our office is located, so we can supervise the quality of each seam, share the news, and maintain very warm relations. Our team’s spirit plays a tremendous role in what inspires us to move forward on an everyday basis. But most importantly, everything has only just begun. We still on the way to continuing to learn and better our production practices.
We are a young team, most of us are millennials, include garment designers, graphic designers, pattern designers, sewing workers, marketing staff, and the other support department personnel. Some have rich work experience; some are interns right out of college. Every week we get together to discuss our news achievements.We want you to know that we keep our staff well aware of all your feedback and thank you messages. This is extremely inspiring for our entire team. Thank you for being there for us.
For any questions and suggestions please do not hesitate to contact us.
Head office:Yunding Apparel (Guangzhou) Co., Ltd
UK branch address: Redmoor Mill, Buxton Road, New Mills High Peak, SK223JT , England SK223JT